We help federations, governing bodies, clubs and public bodies turn vision into action through expert planning, performance frameworks, and stakeholder engagement.
With decades of experience in global sports strategy, Leading Sport brings measurable results to federations, governing bodies, clubs and public bodies worldwide. Our track record speaks through the numbers.
25+
Years in international sport strategy
40+
Major projects delivered
20+
Countries worked in
Strategic Planning and Implementation
We help sport organisations create clear, actionable strategic plans grounded in global best practice and with implementation plans and KPIs that match the organisations delivery capacity.
Sports Development and Performance
We are experts in sports development, supporting organisations to build pathways through their sports from development and grassroots, to performance and podium.
Stakeholder Engagement
We help sport organisations create clear, actionable strategic plans grounded in global best practice and with implementation plans and KPIs that match the organisations delivery capacity,
Commercial, Events and Communications Strategy
Align your brand, values, and message with your mission to unlock new opportunities and partnerships, and use sporting events to deliver economic return.
Governance & Capacity Building
We support leadership teams in building long-term capability, accountability, and operational experience, and building best governance structures for projects and organisations.
Women’s Sport
Strategies to grow women’s and girls’ participation, leadership, and visibility. From participation to leadership, we ensure plans are funded, measurable, and sustainable.
Let’s build it together.
Our clients value the attention to detail, dedication, and seamless design process that we brings to every project.
“Leading Sport is a go-to agency for strategic consulting and project management for the sports industry. They have the capacity to understand client’s strategic issues and deliver solutions, whilst also navigating complex stakeholder environments, and with the gravitas to interface at all levels of the client organisation with a personal and professional approach.”
Director | Wasserman
“Druid Sport worked with Maeve Buckley and Leading Sport on the Cork Super Cup 2025. Maeve brought a rare blend of strategic vision and meticulous attention to detail, ensuring every aspect of the project was delivered to the highest standard. Her deep experience in football and her ability to manage multiple stakeholders in a complex environment were invaluable in making the tournament a success.”
Chief Marketing Officer | Druid Sport
